About Us

Gelnova Hygiene is your one-stop solution for innovative and eco-friendly hygiene products, offering product development, customized manufacturing (OEM), packaging, and legal compliance. Established in 2020, our brand Freshengo was born out of a recognition of the need for domestically produced laundry pods in the Indian market.

FreshenGo 123Wash Laundry & Floor Cleaner Disinfectants

Our Mission

Quality through Innovation

Our commitment to quality, efficiency, and value underpins our mission to fill the gap left by imported alternatives. We embrace innovative thinking and unconventional approaches to develop better daily solutions for life.

Our signature product, the 123Wash Laundry Pod, is a testament to this commitment. Each pod is encased in a unique water-soluble PVA film that dissolves completely in both hot and cold water, ensuring zero waste and efficient use of space. Unlike many other pods on the market, ours are formulated with plant-derived, non-toxic ingredients and fragranced with essential oils. With added brightening and softening agents, these concentrated pods offer four times the cleaning power of standard liquid detergents, delivering superior results at a competitive price.

To ensure our products' safety and quality, we manufacture in a GMP facility and adhere to rigorous quality control standards. Our floor cleaner pods have undergone FSSAI laboratory testing to validate their germ-killing capabilities. Through constant quality checks and rigorous material and finished goods inspections, we commit to offering the best products for our customers.

Under the visionary leadership of Honorable Prime Minister Narendra Modi and his 'Make in India' initiative, we're proud to contribute to our nation's growth. We strive to serve all Indians and provide quality products for both local and global markets. Driven by the market's untapped potential and the rising awareness of the limitations of water-based products, we are dedicated to providing concentrated solutions that add value to your cleaning needs.

Fresh & Go with FreshenGo

Join us in revolutionizing India's cleaning industry with our sustainable, non-toxic, and effective laundry and floor cleaner pods. Let's together embrace a cleaner and greener future. We're just a call or an email away and look forward to connecting with you!